Supermarket chain Asda is set to become the first major retailer to offer new season lamb this spring, stocking product on its butcher’s counters in stores across the UK from March 13, this year.

With supplies of last year’s lambs running tight in many areas of the country, Asda’s decision to move into new season lamb will offer consumers a continued supply of quality British lamb, according to the supermarket’s counter buyer Amy Austin.

As such, new season lamb will be offered as a premium product on Asda’s butcher’s counters, an area of the superstore where customers are used to finding the best quality meat from British farms.

New season lamb is being sourced from the chain’s LambLink producers in Cornwall and south Wales where the early spring allows them to specialise in producing some of the first lambs of the season. It will be available at all Asda’s 32 butcher’s counters in stores across the UK.