Debbie Butcher has been appointed communications and marketing manager of the British Limousin Cattle of Society.

Ms Butcher brings a wealth of practical industry experience to the society, having previously worked as senior beef and lamb analyst with the Agriculture and Horticulture Development Board (AHDB) for the past 10 years. She has acted as a voice of the sector on market intelligence and production related matters in the UK, the EU and further afield.

Commenting on her appointment, BLCS chief executive Iain Kerr said: “This is a key appointment for the society and we welcome Debbie to the team along with the wealth of relevant industry knowledge, contacts and experience that she brings.

"Communication, promotion and knowledge exchange of the society’s breed development work, commercial relevance, and ongoing achievement and performance, is so important and Debbie’s appointment will increase the society’s professionalism in delivering these key messages to every level of the beef industry.”