In a further extension to its marketing, the British Limousin Cattle Society has introduced a new LimSale app ahead of the upcoming 2017 autumn bull sales. 
The app can be downloaded to a wide range of smart phones and tablets and presents sale catalogues in an electronic format that can be filtered according to individual search criteria. Examples of this includes selecting the vendors name or prefix, the animals age, pedigree, breeding value, myostatin, genetic colour or polled test information. 
It can also be used to create catalogue short lists; to record notes and store all results to help find the cattle best suited to individual’s needs.
According to Debbie Butcher, the breed’s communication and marketing manager, this new development, which is another first for the pedigree beef industry, adds more support to the society’s Breed Improvement Plan by assisting pedigree and commercial producers to source the animals best suited to their farms and end markets. 
“It is a natural extension of all the recent and ongoing breeding initiatives the society and its members are engaged in, enabling fingertip access to the outcomes of this work,” she said. 
The app can work in any environment. Once a chosen sale has been downloaded, no internet connection is required for the app to run, thereby providing flexibility in sale locations where internet access is limited. 
It will successfully run on any Apple device running on ios8 and above, all platforms running Windows10 and over 13,950 android devices. It can now be downloaded from Google Play, the App Store and the Windows Store.
For assistance in using the LimSale app, contact the Limousin Society office on 02476 696500, email