INCREASING demand for improved animal welfare and traceability is driving sales of organic meat, with a new report claiming sales have improved by almost 14% in the four weeks to the end of September.
The report, from Nielson Scantrack data highlighted that the demand was fuelled by bacon and sausages.
However, Soil Association business development director, Clare McDermott, said sales for organic red meat met a slightly different scenario.
“It is a very challenging time for organic red meat in particular as it is less available in the multiples, but still selling well through independent butchers.
“We have seen strong and continued growth in poultry as shoppers look for transparency an traceability in where their food is from, and also in sausages and bacon, which have seen an increase through shopper concerns around animal welfare and provenance.”