A LOCAL farmer joined Quality Meat Scotland’s (QMS) sampling team at a Lidl store in Port Glasgow to encourage shoppers to add lamb and pork to their weekly shopping lists.
Daye Tucker, of Carbeth Home Farm, Balfron, near Glasgow, joined the sampling team to tempt customers with tasty samples as part of the Scotland-wide marketing campaigns behind Scotch Lamb.
The sheep farmer, who farms 400 acres in West Stirlingshire in the Endrick Valley, said the sampling event was a valuable opportunity to engage with consumers and inspire them about the hard work and care which goes into rearing top-quality lamb.
“We are extremely proud of the Scotch Lamb we produce and speaking with the customers is allowing us to showcase the real farm-to-fork experience. By giving supermarket customers a tasty sample of this versatile meat, we hope to encourage them to buy lamb more regularly.”
Retailers across the country have shown strong support for both the ‘Wham Bam Lamb’ campaign this year by hosting more than 100 sampling events throughout Scotland.
The Lidl sampling also saw some delicious Specially Selected Pork serves being offered to shoppers to enjoy, along with the tasty Scotch Lamb samples.
Suzie Carlaw, marketing controller at QMS, said: “This year, we’re taking the opportunity to really inspire Scots about our national larder and to try new recipes using the produce which our farmers are very proud to produce.
“We have a great partnership with Lidl, who have welcomed our sampling team to several stores across Scotland to promote our Scotch Lamb and Specially Selected Pork, which are available in store, every day.”
Richard Bourns, head of food buying at Lidl, said: “At Lidl, we source the best Scottish meat to make sure our customers can buy quality, locally sourced products year round.
“Scotch Lamb and Specially Selected Pork are fantastic brands which we source from sustainable and responsible suppliers. We are delighted to support the promotions of these delicious Scottish products and bring them to the forefront of shoppers’ minds.
“We’re pleased to be working with Quality Meat Scotland deliver excellent quality, fresh products for our customers.”
For more information on Scotch Lamb and Specially Selected Pork, recipe ideas and inspiration, please visit: www.scotchkitchen.com or www.speciallyselectedpork.co.uk