Celebrate St Andrews Day with #Meat4Beer!

A new #Meat4Beer initiative is encouraging people to celebrate St Andrew’s Day by pairing Scotland’s top quality beef, lamb and pork with different styles of craft beer.

The joint initiative was launched by Quality Meat Scotland (QMS), The Brewers Association of Scotland (TBAS) and Scotland Food & Drink at an event in Glasgow this month in a bid to encourage consumers to enjoy top quality Scottish produce this St Andrew’s Day.

Acclaimed chef Justin Maule, of Wild Fig Food, and Jamie Delap, managing director of Fyne Ales and a board member of TBAS, were tasked to work together to discover just how well simple tasty dishes, featuring Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, team up with craft beers of varying characteristics.

Jamie and Justin said that working together to pair the meat dishes with the craft beers had been great fun and a real taste sensation adventure.

“We worked closely with Jamie on this menu to find the right flavours to complement each course. We weren’t just interested in how the beers work with the dishes as a whole but how the individual ingredients in each beer and dish impacted one another,” said Justin.

Jamie pointed out that the range of beers offered by members of TBAS, which is open to all Scottish-owned breweries, offers an exceptional selection of craft beers to choose – each with its own special characteristics to enjoy.

“The joy of discovering craft beers is the extreme diversity, with flavour profiles which vary from one end of the spectrum to the other,” said Jamie.

“There are no hard or fast rules to pairing the meat with beer but some matches do work better than others and by experimenting with different options people will find a side of the palate they may never have experience before.”

Carol McLaren, head of communications at QMS, said: “Farmers and brewers work very hard to produce top quality beef, lamb and pork and beer and there could be no better way of celebrating Scotland’s larder on St Andrew’s Day than by celebrating both in this way,” she said.

“We hope that others will take their lead and have fun discovering their own favourite combinations of craft beer and Scotch Beef, Scotch Lamb and Specially Selected Pork.”

Caroline Wengel, business development manager for The Brewers Association of Scotland (TBAS) said: “Run by brewers for brewers, TBAS exists to grow the value and reputation of the Scottish brewing industry. Part of this work is to encourage people to be creative with their choice of drink at mealtimes, there are amazing new Scottish beers and breweries available for consumers to try.”

The breweries involved in this unique event included Bellfield Brewery, Fierce Beer, Keith Brewery, Cross Borders Brewing Company; Top Out Brewery, Fyne Ales and Brewgooder.

For recipe inspiration for your own St Andrew’s Day dinner, visit www.ScotchKitchen.com.

Scottish Farmer

Competition copy

Win a #Meat4Beer Kit for this St Andrew’s Day

£50 worth of Scotch meat and 10 craft beers to enjoy on St Andrews day.

To celebrate the new meat and beer pairing initiative, Scottish Farmer readers are being offered the chance to win the ingredients needed to prepare the perfect celebratory feast, combining the best of Scotland’s produce.

One lucky reader will have the chance to discover their own favourite combinations of craft beer and Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork – perfect for celebrating St Andrew’s Day with friends and family.

The prize includes a £50 voucher for the all-important meat ingredients, with a choice of Scotch Beef PGI, Scotch Lamb PGI or Specially Selected Pork, provided by your local Scotch Butcher Club member, along with a mixed case of Scottish craft beers, to complement each dish.

For a range of recipes set to inspire your St Andrew’s Day celebrations, including a selection of #Meat4Beer recipes visit www.ScotchKitchen.com or follow Scotch Kitchen on Facebook and Twitter.

To enter XX.

Please enjoy your beers responsibly.

Terms and conditions:

Open to people aged 18 and over, resident in Scotland. The prize includes £50 worth of Scotch Beef, Scotch Lamb or Specially Selected Pork, delivered straight to your door via mail order. An assortment of 10 craft beers. Only one entry per reader. There is no cash alternative. The prize is non-transferable. The prize cannot be sold on for financial gain.

Entries will be drawn at random and the promoter’s decision is final