SPECIALLY Selected Pork teamed up with popular Scottish cider producer Thistly Cross Craft Cider to demonstrate to visitors at last weekend’s Taste of Grampian festival how pork and cider can be enjoyed together.
As the main sponsors of the event, Specially Selected Pork showcased the fantastic qualities of the product and showed just how versatile it can be by starring in two BBQ demonstration sessions with Thistly Cross.
The ‘Kilted Chef’, Craig Wilson, cooked up some delicious pork dishes while Rory Brown from Thistly Cross talked the crowd through the ciders which best complement each dish and the reasons for this.
Commenting on the partnership, Graeme Sharp, marketing executive from Quality Meat Scotland, said: “Pork and cider are a perfect pairing and we are brought together two great Scottish brands at the Taste of Grampian.
“The sessions demonstrated how versatile pork is and inspired consumers to try something new, whether it’s for a mid-week dinner or a celebratory feast.”
Rory Brown, from Thistly Cross Craft Cider, said: “Thistly Cross’ full, fresh flavours add a little bit of lightness to heavy meals and the sharp Scottish apples prepare the palate for a new bite.
“All the ciders’ natural fruitiness pairs well with anything from pork belly to pork chops and pork shoulder making it the perfect accompaniment to the meat.”
Quality Meat Scotland is currently running a campaign urging Scottish shoppers to ‘Do More With Pork’. The six-week campaign, which is set to reach more than three million consumers, aims to showcase the quality, affordability and versatility of Specially Selected Pork, which is underpinned by quality assurance schemes which make animal welfare a priority.
Specially Selected Pork was the main sponsor of Taste of Grampian 2016 and its high profile involvement ensured the visitors who attended the event left with a better understanding of what sets the Scottish pig industry’s brand apart.
For more information about Specially Selected Pork, recipe ideas and inspiration visit www.speciallyselectedpork.com and don’t forget to follow ‘Enjoy Quality Pork’ on Facebook and Twitter.