SCOTTISH Secretary of State, David Mundell, was among the early visitors to experience a brand new interactive education area created on the QMS stand at the Royal Highland Show this year.
The new area, which was aimed at families and consumers of all ages, highlighted the positive messages the Scottish red meat industry has on a number of areas where there is often confusion, including health, the environment and animal welfare.
During the four days of the show, QMS welcomed several thousand visitors to its new education area. Representatives from the Scottish SPCA and Love Food Hate Waste joined QMS’s health and education team in the new education zone and helped communicate the facts behind the industry.
During the course of the show week, QMS also worked with the Royal Highland Education Trust and cooked with hundreds of children in the Scotch Beef Cookery Theatre in the Discovery Centre.
Jenni Henderson, health and education executive with QMS, said the Royal Highland Show offers a very important platform to communicate with people of all ages to improve understanding of beef, lamb and pork production and the role of red meat in a healthy diet.
“We are delighted with the way our new education area is being received by show-goers. Our aim was to develop some really interactive, fun messaging so that people could learn in an entertaining way and the feedback so far has been brilliant,” said Miss Henderson.