NEW HOLLAND dealer, Fife Tractors, has spent most of the show season celebrating its big win in tractor manufacturer, New Holland's 'Oscars'. The Cupar-based business took first place in the medium tractor and minor harvester section at NH's 'Dealer of the Year' awards ceremony. Its dedicated team of 28 employees were seen as playing a major role in the win. The company has been a New Holland main dealer since 1971, providing tractors, combines, balers, telehandlers, groundcare equipment and precision land management products. Sales manager, Davie Ferguson (pictured at a recent summer showwith stand staff), said: “Having won a special recognition award in previous years, we’re proud to have received this prestigious New Holland 'Dealer of the Year' award. It is a positive recognition of our team’s hard work and we look forward to challenging ourselves to achieve even better results and continuing to offer a high class service”