THOUSANDS of farmers are expected to brave Britain’s fickle January weather to head for Peterborough, on January 18 and 19, for the well-established LAMMA show – the UK’s largest farming machinery, equipment and services event.
More than 900 exhibitors will showcase their wares at LAMMA, which is being staged again at the East of England Showground, where they are gearing up to cater for 40,000 visitors.
The event provides the perfect opportunity for farmers of all types, sizes and backgrounds to look at and learn more about the latest developments in agricultural equipment and services.
Most of the UK and Europe’s leading manufacturers have signed up to attend and many will be showing new tractors, combines, drills and cultivation equipment. Some of this will be making a first appearance on the global stage and some will be making their UK debut.
LAMMA’s ethos, though, throughout its 36-year history has been to host smaller agricultural engineering and machinery companies from across the UK and, through realistic exhibiting costs, encouraging them to showcase a wide range of products.
This combination of large and small gives visitors access to a vast array of innovative products that they will not encounter anywhere else, pointed out the organisers.
Key sectors are zoned around the showground to help visitors find what they need with the minimum of fuss. Livestock supplies, forage machinery and associated equipment are grouped together as is post-harvest technology and roots machinery.
The popular ‘Workshop Area’ returns to the event, where visitors can buy almost anything they need to tackle the simplest repair job or the most sophisticated self-build project.
Other non-machinery areas continue to develop too. A range of companies will be demonstrating the latest advances in agronomy and livestock husbandry, with visitors also able to catch up on the latest business and farm management advice.
The ‘Dealers’ Den’ returns to the show this year. This is where second-hand kit will be found.

CPD points

Visitors can earn six BASIS and two NRoSO points by attending the event and, for BASIS, by taking part in the LAMMA knowledge trail. This will use the stamp card system introduced in 2016.
Visitors can drop in on any of the exhibitors taking part in the process and their card will be stamped upon successful completion of the individual exhibitor’s knowledge trails, to claim a maximum of six points.
Planning your visit

A new LAMMA show app contains all the event information, an onsite show map which is easily accessible, exhibitor listings and news and also exclusive competitions.
Visitors using the app will also have access to free WiFi hotspots at the show.  
At the show, a new interactive show map is also available on the website, with visitors able to plan their day more effectively by panning around the site in 3D.

Essential information

LAMMA ’17 takes place on Wednesday, January 18, between 7.30am and 5pm and Thursday, January 19, between 7.30am and 4.30pm.
Venue: East of England Showground, Oundle Road, Alwalton, Peterborough, PE2 6XE.
Parking and entrance to the show is free of charge.
Car parks will open early and visitors arriving between 6.30am and 8am can enjoy an early bird breakfast. LAMMA all-day breakfast is available from 8am.
A free shuttle bus service will run between Peterborough train station and the East of England Showground. The service starts at 7am and runs until 5pm.
A detailed show guide will be handed out at the entrance gates on arrival. It contains a full listing of exhibitors and a map to help navigate around the showground.