AS PRODUCERS of one of the fastest farm tractors on the planet, it's really no surprise that JCB is now a major sponsor of one of the world's leading Formula 1 Grand Prix teams.

This week, JCB has announced it's a new partner to the Williams Martini Racing team ahead of the 2017 season.

You can look out for JCB branding on the Williams Mercedes FW40 chassis and rear wing end plate from the start of the 2017 season and this will also feature on drivers, Felipe Massa and Lance Stroll’s race suits and helmets.

JCB chairman, Lord Bamford, said: “I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does. We frequently combine our engineering expertise with some of the best automotive technologies, which means our machines are very fuel efficient and intuitive to operate.

"Our partnership with Williams Martini Racing builds on that innovative and technological link and our company’s long association with motorsport.”