SCOTLAND'S organic milk producers will be launching a new campaign to raise awareness of their products at the Royal Highland Show.

Hot on the heels of figures released by the Scottish Government showing a 10% increase in organic cattle in Scotland, the 'Grass to Glass' campaign hopes to highlight the 'natural approach' of organic dairy farming and persuade more consumers that the premium paid for the resulting milk is worth it.

Visitors to the Highland will be able to pick up recipe bookmarks and factsheets, enter competitions and sample Scottish organic milk for themselves.

This new campaign is the Scottish Organic Milk Producers Association, which supports all of Scotland's 20 organic dairy farms, has promoted their organic milk direct to shoppers.

Chairman Gavin Lochhead explained: "The Royal Highland Show is the perfect opportunity for consumers to find out more about where their food comes from. We would like to invite everyone, whether they already buy organic or not, to come along to our stand and find out more about why we farm organically, why we believe our milk is pure, natural goodness, and most importantly, to try some Scottish Organic Milk for themselves."

Scottish Organic Milk will be near the Ingliston showground's East Gate, in the Agri area on 10th Avenue, Stand number 154.