TWO MEATY new websites, packed with recipe inspiration and ideas to suit all levels of cooking ability, have been launched today (December 9) by Quality Meat Scotland.
The Scotch Kitchen website, www.scotchkitchen.com, and the Specially Selected Pork website www.speciallyselectedpork.co.uk, have been completely redesigned to make them much easier to use.
As well as recipes and tips on cooking Scotch Beef, Scotch Lamb and Specially Selected Pork, the sites will host practical “how to” video content for making family meals.
The Scotch Kitchen website promises to be a one-stop-shop for all Scotch Beef and Scotch Lamb recipes, as well as hosting an inspiration hub providing culinary articles, seasonal recipes and top cooking tips.
Over 400 recipes and articles can be found on the site, as well as contributions from popular foodie bloggers including Cygnet Kitchen and On the Plate.
Searchable sections include “meal type”, “dish type” and “preparation time”, while visitors can also search for meals suitable for special occasions with tags like “family get together”, “tasty family meals”, “impressive dinners” and “weeknight winners”.
Consumers visiting the site will also be able to learn more about the Scotch Beef PGI and Scotch Lamb PGI brands which are underpinned by world-leading levels of quality assurance and traceability.
Complementing the website, QMS recently launched the the Perfect Roasts and Steaks App for mobile devices, which is now available in six languages. To date, that has been downloaded by no less than 50,000 users.
The Specially Selected Pork website has also been refreshed to make the site easier to navigate with a focus towards recipe inspiration and encouraging consumers to try pork. There are currently over 70 recipes featuring on the website, which will be regularly updated.
QMS marketing controller Suzie Carlaw explained: “The re-designs of The Scotch Kitchen and the Specially Selected Pork websites come after a full strategic review of our consumer-facing digital communications.
“For the Scotch Kitchen website, we have focused the content around four personas – Young Professionals, Serious Weekend Chefs, Busy Working Parent and Sunday Roaster –  broadening our target audience to ensure all levels of cooking ability are catered for.
“The Specially Selected Pork website was re-vamped on a similar basis and now gives our audience advice and suggestions on how to incorporate pork into their weekly shop.
“I am confident that the new websites will increase exposure of our digital consumer-facing content especially when it comes to social engagement, with options to share each of our tasty recipes on Facebook, Pinterest and Twitter.”