RED TRACTOR has teamed up with Massey Ferguson to print up 15,000 trailer stickers to help farmers spread the positive message about UK farm assurance.
Carrying the slogans ‘Great Food, Great Farming’ and ‘Trust the Tractor’, the stickers are free for Red Tractor members and licensees to order, and forming part of the assurance logo's revamped marketing toolkit.
“We are always looking for ways to increase the visibility of the logo and explain what it stands for,” said scheme member manager Charlotte Johnston.
“Our farmers are out and about all the time, particularly in the summer, so if we can have 15,000 trailers or vehicles moving around with these stickers on then it will be a simple but effective way of raising the profile of the logo.”
Massey Ferguson is also continuing to provide a free branded tractor for farmers to hire if they hold public-facing events in 2017.
MF’s advertising and sales promotion manager Lindsay Haddon said: “Farmers who used the tractor last year attracted a lot of attention from the public and it was booked out for the whole year. We’re delighted to continue to offer the tractor and help educate the public about farm assurance.”
Trailer stickers and other Red Tractor collateral such as postcards, farmgate signs, pens and notepads are available at http://bit.ly/1Tv7WVY. To request a branded Massey Ferguson for an event, go to http://bit.ly/2mitbhD.
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