Aberdeenshire pig farmer Russell Rennie, of Mains of Tillyangus in Clatt, joined Quality Meat Scotland’s Specially Selected Pork ambassadors at ALDI’s Inverurie store last week to encourage shoppers to ‘Do More with Pork’.

He was tempting consumers with samples as part of a Scotland-wide eight-week marketing campaign, which kicked off at the end of June, 2017 and is aimed at reaching more than 1.5m consumers.

Russell, who runs 120 sows, said such sampling events offered a valuable opportunity for farmers to engage with consumers about what goes in to putting Specially Selected Pork on their plates – particularly the very high standards of animal husbandry and welfare which are approved by the Scottish SPCA.

“By giving shoppers a taste of this fantastic product, we hope to remind those who don’t regularly buy pork how budget-friendly and versatile it is – perfect for a quick, tasty meal. These events are also the perfect opportunity to encourage a new generation to give Specially Selected Pork a try.”

QMS marketing executive, Graeme Sharp, said: “This campaign shows there is real potential for lots more of us to be making the most of this easy-to-cook product which is bursting with flavour and is such a great ingredient for a whole range of quick, tasty dishes. Aldi has shown tremendous support of our campaign by hosting sampling of selected dishes in store.”

Aldi group buying director, Graham Nicolson, said: “At Aldi, we source the best Scottish meat to make sure our customers can buy quality, locally sourced products year round. It is also very satisfying for us to be able to sell Scottish pork from sustainable and responsible suppliers accredited by QMS.”