The Australian television personality, fashion designer, author and singer got involved with a2 last year.
Dannii's history of problems with dairy makes her an ideal advocate for a2 Milk, and she has proved to be an enthusiastic spokesperson for the product so far: "I avoided drinking cows' milk from when I was a child, as it always made me feel a bit 'yuck'. So it was fantastic to discover a2 – it's entirely natural, tastes great and I'm able to enjoy it without experiencing any of the symptoms that I used to get. With one milk in the fridge I can provide the important nutrients my family and I need."
Sean Uprichard, CEO of a2 Milk UK, added: "We're thrilled that Dannii has extended her association with a2 Milk and signed up to be the face of our TV advertising campaign. Her popularity and profile in the UK will play a huge role in helping us reach a new audience for the product and her own story of dairy discomfort is sure to strike a chord with many consumers across the country.
"We look forward to revealing the new adverts at the end of this month and hope that the British public enjoy having Dannii back on their TV screens!"
a2 Milk – a joint venture in the UK between a2 Corporation and Muller Wiseman Dairies - is sourced from specially selected British farmers with cows whose milk is rich with the A2 beta-casein protein but contains no A1. After huge success in Australia, it launched in the UK in October 2012 and is available to buy in all Morrisons, Booths and Budgens stores, plus major Tesco and Waitrose outlets.