Mr Dennison, who farmed at Scales Farm in Ulverston, was highly regarded in the industry as the breeder of the Denmire Holstein Herd on the 1000 acre family farm. Following his sad death in 2012, the Dennison family have decided to present this prestigious new award as a mark of respect for the lifelong contribution that John made to dairy farming, pedigree breeding, judging, and showing, as well as his promotion of the Holstein breed and his encouragement of the younger generation of Holstein breeders.
The John Dennison Achievement Award for a dairy cattle breeder or exhibitor will be given to the nominee judged to have the perfect combination of ability, sportsmanship, integrity and character.
Harrison and Hetherington's Glynn Lucas said: "John Dennison's legacy will be remembered and admired for a very long time. His warmth and friendliness, his mischievous smile and modesty combined with his deep seated skills as a dairy farmer and breeder and the support and encouragement he gave to the next generation are inspirational."
Nominations for the inaugural prize close on February 1, and will be judged by a panel of leading figures involved in pedigree dairy cattle breeding and its associated organisations. The winner will be announced and presented with their award at the Borderway UK Dairy Expo on March 9.