LEAF research shows that 80% of farmers who took part in last year's Open Farm Sunday reported real business benefits, including increased sales, better community relations, raised local profile, improved staff morale, and new contacts.
Scotland's regional co-ordinator, Anna Davies, said: "For me, Open Farm Sunday is all about food and the way this is produced. There is no better way for children and adults alike to learn about where their food comes from, why it tastes so good and how farming, in the production of food, takes care of the environment, than by visiting a farm on Open Farm Sunday.
"I also believe that farmers should want to show people all that is great about their job and the production of food. It can be enormously rewarding to spend a day showing people the value of farming," she said.
In Scotland, preparatory workshops for participating farmers will take place at Williamwood Farm, Lockerbie, on Tuesday May 1, and at Balliefurth Farm, Grantown-on-Spey, on Friday May 4.