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The price isn't right

THERE WAS no rapturous welcome for this week's Müller-Wiseman move to increase its standard farmgate milk price to 30.5p per litre over the winter months.

Despite it breaking the 30ppl barrier, the multinational's plan for a staggered increase to milk suppliers not already on a supermarket contract – giving them an extra 0.5 ppl from December 1, and then a further 1ppl from February 1, 2013 – barely raised a smile, let alone a cheer.

Damning with faint praise, NFU Scotland said that, while this new price might have been considered attractive 'historically', in light of the increased costs facing dairy producers, it was now closer to being the bare minimum.

(For the full story see The Scottish Farmer this week, November 17 2012)

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