Is there any good reason why the advertising of antibiotics should be banned?

‘IF IT aint broke, don’t fix it’, must surely be the industry’s reaction to the sinister move by the Veterinary Medicines Directorate to seek a ban on advertising antimicrobials (antibiotics).
Currently out to industry consultation, the proposals would ban advertising for drugs that are used to treat mastitis, pneumonia etc and allow only promotion via vets.
This would have dire consequencies for the industry. Manufacturers would no longer be able to hold farmer meetings to discuss product and disease control and these companies’ presence at shows and events would be seriously compromised. Farming publications would also lose advertising revenue (from willing advertisers) and this would lead to reduced paginations and, therefore, the space to investigate and inform responsibly on disease control.
Indeed, the biggest loser would be the professional livestock farmer who would then be treated like a public pet keeper and kept wholly in the dark with regard to the introduction of new disease control methods, which they might wish to investigate and debate before deciding on useage. In essence, they would have to take what their vet decided to prescribe them.
Ultimately, UK agricultural minister, Jim Paice, will make the decision. Anyone, or any organisation, wishing to make representation to him on this matter should contact their local MP or write directly to him at the House of Commons.