Seed potato exporters are to play a vital role in the UK’s attendance at one of Europe’s biggest trade shows.

They will join AHDB in fronting the UK potato industry’s stand at this year’s Fruit Logistica trade show, in Berlin, to showcase quality produce from Britain on a global platform.

The delegation of exporters will be at the event on February 5 to 7 in Messe Berlin highlighting the high health and quality of seed potatoes from the UK and explore potential opportunities in new markets.

The event is one of the biggest international trade shows for fresh produce with more than 2500 exhibitors and 65,000 trade visitors from 150 countries. It offers international seed potato buyers and importers the chance to connect with exporters from the UK.

AHDB Exports’ head of potato export development, Patrick Hughes, said: “Products from the UK have an unparalleled reputation with our international buyers and we are keen to see exports continue to grow.

“Our seed potatoes, are high health and high quality, and there is significant demand for them on the global market. There are undoubtedly huge opportunities and we are keen to support our growers so they can make the most of them.”

AHDB supports a wide range of trade activities in key international markets annually, supporting export market development across the UK agri-food sector showcasing our industry to a global audience.

Seed exporter Rob Doig, from Caithness Potatoes, commented after attending last year’s show: “Events such as this are key to growing our seed potato businesses’ export potential. AHDB provided us with a high-profile meeting place to promote our business and help us get the most out of our attendance at the show.

“My business certainly benefited from being at the event and we are delighted that AHDB will be there to support us again this year.”