Quality Meat Scotland

Latest articles from Quality Meat Scotland

QMS QMS Spring Marketing Activity 2022

Almost eight million 18–39-year-olds in the UK identify as flexitarian, with this estimated to rise to almost half the UK’s population by 2025. To these consumers, sustainability, animal welfare, traceability and local produce are key to their buying behaviour. They may be looking to buy less meat, but they are also looking to buy better.