A NEW joint venture by Harrison and Hetherington and Newark Livestock Market aims to promote the sales of pedigree breeds of both cattle and sheep across the UK.

With immediate effect, H and H will manage and conduct all pedigree breed society sales on behalf of the Newark Livestock Market Co.

Newark’s successful pedigree cattle and sheep sales have become a prominent feature of the market’s activities in recent years and this agreement is viewed as a strategic decision between the two companies. The joint future strategy is to continue to increase and further develop the pedigree sales side of the business of key breeds.

Newark Livestock Market is the official auctioneer to many clubs and breed societies and H and H is also official auctioneer to many of the beef, dairy and sheep breed societies who use NLM.

The first sales to be staged by H and H, commencing from March 23, will be the Lincoln Red, Simmental and Salers on behalf of their respective breed societies, followed by British Blue and other breeds during the spring.

Heather Pritchard, pedigree sales and marketing manager for H and H, said: “We are absolutely delighted to have been invited to work with Newark Livestock Market, and together we see this venture as providing a tremendous opportunity for sales and a marketing platform for everyone involved.

“In strengthening our presence within the pedigree sales sector across the southern half of the UK, we, of course, will be working with and on behalf of many of the pedigree breed societies, vendors and purchasers which we already have strong relationships with. We also look forward to meeting and supporting those societies which Newark have individually represented.”

Rachel Gascoine, a director at Newark, added: “We have worked with Harrison and Hetherington in the past, and I would like to reiterate that the news we have announced today will benefit all of our customers and breeders, and they must continue to have the upmost confidence.

“H and H bring with them some of the most highly respected auctioneers in the country, along with the respect from some of our most highly respected breeders, and as such, I cannot think of a better organisation to work with us on behalf of our customers.”