New president of the National Hereford Club is TV personality, Nick Hewer.

Known for appearances on The Apprentice, and more recently Countdown, Mr Hewer is a descendant of the Hewer family who were so influential during the establishment of the breed.

The Hewers have to take most of the credit for the dominant white faced Hereford which was primarily successful not due to facial colour, but because Hewer-bred cattle were some of the best around at the time.

The club, dedicated to breeders and enthusiasts of horned Hereford cattle, stages it's national event at Tenbury Countryside Show on Saturday August, 3, where Mr Hewer will be present.