A host of organisations involved in the production of beef, lamb and pork in Scotland have united behind the new QMS "Meat With Integrity" campaign which aims to raise the profile of the industry’s environmental and animal welfare credentials.

The campaign, which launched on Monday, covers all three brands - Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork - and includes billboard, print, social media and digital activity.

To find out how you can throw your weight behind the campaign and help raise awareness, simply follow Quality Meat Scotland on Facebook, Instagram or Twitter and start sharing and liking our video content, infographics and posts.

You can also add our special “Proud to Support Meat with Integrity” to your Facebook profile or even upload a short video telling everyone why you’re proud to work with (or support) the Scottish red meat industry – a great way to share our industry’s credentials.

For further information, please contact: info@qmscotland.co.uk