With farmers fast approaching, or now in, peak lambing and calving season and their focus primarily on the nutrition and welfare of their livestock, QMS is encouraging farming families to get creative in the kitchen to boost their own well-being during this demanding time.

QMS have partnered with RSABI and throughout the month of April will be encouraging farming families to showcase their quick, easy and healthy Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork recipes via social media to highlight the importance of a healthy diet in regard to personal well-being.

Lesley Cameron, Director of Marketing and Communications at QMS, said that during these busy periods, there’s sometimes a temptation to turn to ‘grab and go’ meal options and snacks for a quick fix.

“Scotland’s farmers work extremely hard to produce our fantastic brands - Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork - and when you’ve got a busy schedule, cooking for a large number or just one person can seem daunting.

“Alongside our consumer-focussed marketing and PR which includes Easter activity this week, we want to showcase a range of quick, easy and healthy meals containing Scotch Beef, Scotch Lamb and Specially Selected Pork, that are perfect for farming families at busy times and are also tasty and nutritious,” said Mrs Cameron.

Nina Clancy, Chief Executive of RSABI said that a healthy diet can positively impact a farmer’s physical and mental health.

“Looking after your health is important at any time but especially now. Many people are dealing with high levels of stress and anxiety due to the busy season we are in, as well as Covid-19.

“Planning and batch making quick, healthy meals which can be frozen is a good way to ensure you are still eating well, benefitting both your physical and mental wellbeing.”

For delicious Scotch Beef, Scotch Lamb and Specially Selected Pork recipe inspiration, please visit, www.scotchkitchen.com or The Scotch Kitchen on Facebook, Instagram or Twitter.



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