Tom Kitchin, one of Scotland’s most revered chefs, is encouraging consumers to cook up a storm in their kitchens over the coming weeks, as part of Quality Meat Scotland’s popular virtual cookery lessons.

The top chef, who regularly appears on Masterchef, Saturday Kitchen and The One Show, has joined a number of recognisable Scottish chefs including Scotland’s national chef Gary Maclean, Justin Maule, Jak O’Donnell and Andrew Doherty of the Dakota Glasgow who have starred in a series of recipe videos entitled “Chefs’ Specials”.

Available on The Scotch Kitchen IGTV channel and Scotch Kitchen Facebook, Tom will this week be cooking up a simple brunch recipe, Specially Selected Pork Bacon Chops, perfect for the weekend. He will then be back on 26th May with a step-by-step video featuring a delicious Scotch Beef dish.

The Chefs Specials series, which launched in April, was developed in response to research that highlights that one of the three main trends of social media consumption during lockdown is people searching for information to learn a new skill.

QMS wants to help these people enhance their culinary skills and bring their families together during lockdown to make the most of mealtimes by recreating some of their favourite dishes from the outside world.

In each video, viewers are encouraged to buy Scotch Beef PGI, Scotch Lamb PGI or Specially Selected Pork locally to support the butchers, farmers and retailers who are all working doubly hard, with many offering delivery services, to keep people well fed during this time.

The videos are also supported by influencer activity with well-known Foodie Quine and The Batch Cooking Lady on board to follow the same themes as their chef counterparts.

Three TikTok influencers with a combined reach of nearly 300 thousand will also be bringing Scotch Beef, Scotch Lamb and Specially Selected Pork to the highly popular, emerging social channel, targeting a younger audience with recipe inspiration.

For more inspiration, visit or follow Scotch Kitchen on Facebook, Instagram or Twitter.