QMS has launched a series of new look infographics highlighting the Scottish red meat industry’s positive credentials relating to animal welfare, sustainability and nutrition.

The infographics combine a colourful style with easily absorbed information about the production of red meat in Scotland, highlighting the priority the industry places on animal health and welfare and the great environmental role played by farmers.

With many consumers increasingly looking for information on where their food comes from, the infographics, combined with the hashtag #foodforthought, will communicate to consumers the all-important facts relating to the Scottish red meat industry, allowing them to choose Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork with confidence.

Lesley Cameron, Director of Marketing and Communications with QMS said: “We are delighted to share our new look infographics - it’s vitally important that we continue to drive consumer awareness the Scottish red meat industry’s exceptional welfare and sustainability credentials.

“We will be posting the infographics on the QMS and Scotch Kitchen social channels and I would encourage everyone to get involved to play a part in sharing these assets, to spread these messages as far as possible.”

The infographics can also be downloaded via the QMS website (www.qmscotland.co.uk)