Quality Meat Scotland has unveiled a new strategy and vision for the five-year period to 2023.
Speaking at QMS’s spring media briefing, Jim McLaren, chairman of QMS, said the development of new strategic priorities had followed full and careful consideration of the factors influencing the different parts of the Scottish red meat industry.
QMS’s overall strategy for 2018 to 2023 is “to support the development of a sustainable, professional, resilient and profitable Scottish red meat industry which makes an important contribution to Scotland Food and Drink’s target of £30bn by 2030”. 
This strategy is closely aligned with the Scottish Government’s economic strategy of increasing sustainable economic growth and the next phase of Scotland’s National Food and Drink Policy – becoming a Good Food Nation as well as Scotland Food and Drink’s “Ambition 2030” vision.
The full strategy can be viewed on the QMS website: www.qmscotland.co.uk/qms-business-strategy-2018-2023.