Celebrity chef Phil Vickery has joined forces with Quality Meat Scotland (QMS) to encourage the nation to add pork – a low fat, nutritious and versatile meat – to their weekly menus.

Phil said: “I’m proud to be supporting Quality Meat Scotland’s call to get people cooking with Specially Selected Pork. Pig farming is in my blood, having grown up working on a pig farm and running my own one today.

“Pork is a meat that I’m passionate about, and that definitely stems from my own experience of not only rearing pigs, but also cooking and experimenting with different cuts of pork throughout my career.

“It’s the most versatile meat that you can get, which is why it is a key ingredient across so many cultures. When it comes to flavour, it works with just about anything – be it sweet or savoury.”

As well as being low in fat, the vitamins found in pork, including essential B-vitamins, are vital for maintaining energy levels, controlling moods and keeping the nervous system healthy.

Carol McLaren, Director of Marketing and Communications with Quality Meat Scotland said: “It’s fantastic to have Phil’s support with the campaign. Having worked with pork for the majority of his life, he’s a true advocate of farming methods that meet the highest possible welfare standards, which makes him the perfect advocate for ‘Go Places with Pork’.”

For delicious pork recipes and videos, please visit www.scotchkitchen.com or Scotch Kitchen on Facebook, Instagram or Twitter.