A new promotion launched by QMS was seen by an audience of one million ahead of Father’s Day, on June 16, 2019.

The ‘Make this Father’s Day a Scotch Beef Day’ activity focuses on inspiring people across Scotland to treat their dad to one of the country’s finest ingredients, locally-sourced, fully traceable and delicious Scotch Beef PGI.   It includes a mix of both print and digital advertising as well as supporting social media and PR activity.

Kirsty Fox, QMS marketing manager, said: “Our new promotion is encouraging people across Scotland to give Dad a Scotch Beef dish that he deserves, using locally sourced ingredients that are the very best in quality.

“With an eye-catching creative, striking imagery and a fantastic product, we’re confident that the promotion will inspire consumers to treat not just dad but the whole family to Scotch Beef on Sunday, June 16.”