Scotch Beef PGI is set to make its Japanese screen debut to more than 10 million people ahead of the rugby calendar’s most important event.

A team from Nippon TV, a leading Japanese broadcaster, were in Edinburgh to find out more about Scottish Rugby and Scotch Beef’s role as their official Healthy Eating Partner for a feature on leading news programme ‘News Every’.

The feature included a visit to esteemed Edinburgh restaurant Grazing by Mark Greenaway, where the chef prepared a selection of Scotch Beef steaks, as well as an interview with Tom Gibson, Quality Meat Scotland’s Head of Market Development, who explained the role of the partnership as well as Scotch Beef’s global reputation for exceptional quality and taste.

Mr Gibson said: “It’s hugely exciting to help build the profile of Scotch Beef in Japan, especially at a time when opportunities for Scottish companies to enter the Japanese market continue to open up.

“As well as showcasing some of our best chefs and trusted suppliers, we were also able to share the excellent quality assurance, provenance and high animal welfare standards that underpin the Scotch Beef PGI brand, and how these messages align with that of Scottish Rugby through our role as official Healthy Eating Partner.

“Since Scotch Beef became partner in January, we’ve worked with the team on a number of activities, including a Japanese themed cooking challenge. We’re really proud to be supporting the team in what is the highlight of the rugby calendar.”

The Scotch Beef was supplied by Campbell Brothers through AK Stoddart – both of which are members of QMS’s quality assurance scheme.

For more information on the Scotch Lamb, Scotch Beef and Specially Selected Pork brands including recipes, videos and tips, visit or follow Scotch Kitchen on Facebook, Instagram or Twitter.

Mark Wahlberg gives his menu a special Scotch Twist for Scotland Food and Drink Fortnight

Quality Meat Scotland (QMS) has teamed up with US celebrity restaurant Wahlburgers and Simon Howie – The Scottish Butcher to put a Scottish twist on some American classics in celebration of Scottish Food & Drink Fortnight.

Over the two weeks running from the 31st of August to the 15th of September, the newly opened Wahlburgers in Covent Garden, London will be serving up a taste of Scotland with its limited edition Bonnie Burger and Tattie Tots.

The Bonnie Burger uses an 8oz Scotch Beef PGI and haggis patty topped with Isle of Mull Cheddar, the UK’s best-selling Simon Howie haggis, Scottish bacon, house-made Johnnie Walker whisky sauce, lettuce and red onion.

To accompany the latest edition to the menu, Wahlburgers has given the American classic side ‘Tater-Tots’ a Scottish makeover, serving Tattie Tots topped with house-made Johnnie Walker whisky sauce and crumbled Lanarkshire blue cheese.

Claire Higgs, Communications and PR manager with QMS, said: “Scottish Food and Drink Fortnight is a fantastic opportunity to share some of the culinary delights we have up here in Scotland with the rest of the UK. Scottish farmers work hard to produce Scotch Beef PGI - a trusted ingredient with a hallmark stamp of traceability, quality and great taste. We are thrilled to be working with Wahlburgers to provide a Scottish twist on one of their much-loved burgers.”

Chef Paul Wahlberg, Executive Chef and Co-Owner, Wahlburgers, said: “The transition to the UK has meant a lot of time and research into UK producers and many months of tasting to replicate the Wahlberg flavours we have in the States and Canada. We are proud to use UK suppliers and delighted with the quality of the Scotch Beef that outstanding Scottish butcher, Simon Howie, uses to create our proprietary blend of chuck, short rib and brisket for our burgers.”

Now in its tenth year, Scottish Food & Drink Fortnight seeks to showcase the companies, brands and people that champion the nations natural larder, helping them to take advantage of the growing consumer demand for Scottish food and drink.

Over the two weeks, organisers of the Fortnight will amplify the great work happening now in Scotland’s food and drink industry, highlighting some of the current innovations happening in the sector and showcasing the work that goes on behind the scenes to produce quality ingredients.

Simon Howie, chairman, Simon Howie Butchers said: “We are passionate about producing quality products and so with quality and taste top of the agenda for creating the UK version of the popular Wahlburger, we’ve enjoyed this venture from the get-go. From working with the Paul and the team to create the perfect blend of chuck, short rib and brisket to watching their first UK restaurant open in Covent Garden and hearing the amazing feedback, we are delighted to play our part in giving Scotch Beef PGI the global platform it deserves.”

The Bonnie Burger and Tattie-Tots will be available from Wahlburgers restaurant in Covent Garden from Saturday August 31 to Sunday, September 15. The Bonnie Burger is priced at £14.50 and Tattie-Tots cost £4.

For more information on Scotch Beef PGI including recipes, videos and tips, visit or follow Scotch Kitchen on Facebook, Instagram or Twitter.