Reliability and credibility of data gained from commercial farm trails should be improved now that Agri-tech company Poultry Sense and specific microbial solutions firm, Lallemand Animal Nutrition, have joined forces.

At a time when accurate data is becoming increasingly important for farmers and companies alike to drive the consistent performance of farmed livestock, this partnership demonstrates their commitment to helping the industry make this a reality.

Barry Thorp, veterinary adviser at Poultry Sense says: “We are really excited to be working with an innovative company like Lallemand that has similar objectives to us – improving the health, welfare and efficiency of commercial livestock.

“This trial will see us install our new real-time data solution on a couple of poultry farms that work with Lallemand, to see what impact introducing new products has on bird health, welfare and productivity.

“The technology will provide insight when introducing or changing products, as any adjustments in bird health or performance can be identified and analysed by our team, whether they are related to the product or not, such as daily liveweight gain,” he says.

“This data will also provide Lallemand with the ammunition required to stand out in a competitive market when, providing their customers with accurate data that will help increase their confidence in these new options,” said Mr Thorp.

Hannah Elliott, monogastric sales and technical support at Lallemand Animal Nutrition, also said they are looking forward to collaborating with Poultry Sense on the trial.

“We’re eager to embrace this new, innovative technology, which will enable us to look at poultry houses on a zone-by-zone basis as opposed to a whole house basis. This will give us much more accurate insight on how birds are performing and behaving when our products are used.

“With the Poultry Sense team’s expertise, we’re hoping to interpret and analyse this extensive real-time farm data and use it to support the existing European and technical data we have, as well as the good feedback we get from customers,” she explains.