The on going popularity of Charolais females has urged the British Charolais Cattle Society to bring back a collective sale of Charolais females, this year to be staged at Borderway Mart, Carlisle, on Friday, January 21.

The ‘White Gold’ sale has attracted 31 heifers from 10 herds – Burradon; Elgin; Elrick; Kellys; Maerdy; Mornity; Tophill; Tweeddale; Wissington; Trefaldwyn.

Commenting on the sale, Allen Drysdale, chairman of The British Charolais Cattle Society said: “There is a clear demand for top quality females, and we have secured a fantastic line up of some of the best current Charolais genetics in the UK.

“In holding this sale, we are offering a platform for vendors to show off their breeding, and providing an opportunity for existing and new breeders to have a choice of best-quality stock to purchase on the open market. This is a fantastic way to begin the year and without a doubt this will be a great sale. I’m looking forward to it enormously," he added.

Read more: Charolais bulls 'do what they say on the tin'

Scott Donaldson, Managing Director for Harrison and Hetherington, said: “We are delighted to be working with The British Charolais Cattle Society in rekindling what was always a successful winter sale of Charolais females. The aim of this sale is to provide both a showcase and a live ring sale, as we know there is demand from those looking to improve their existing herds and those wanting to start up their own herd.

“In recent years these noted herds have been primarily sold females directly off farm, so the opportunity to purchase females of this calibre, on the open market and under one roof, has been almost non-existent. Our intention is for this sale to become a key and regular date in both the Charolais breeders’ calendar and our own calendar," concluded Scott.