International giant, Fendt, has given a clear vote of confidence to the future of the LAMMA format at Birmingham's NEC venue by bringing some of its most up to date tackle.

The event has been chosen to provide the new Fendt Ideal combine with its first appearance at a UK agricultural show, alongside another debutant – the Fendt Rotana combi baler/wrapper.

The combine has been developed from scratch at parent company AGCO’s global centres of expertise to deliver a machine that it aimed at giving perfect results under any harvesting conditions.

Special attention was paid to efficiency, grain and straw quality, reliability, easy and logical user-friendliness, as well as a revolutionary sensor technology for optimal machine setting.

The Fendt Ideal 8 and 9 models feature high-performance MAN engines, while the Ideal 7 features an AGCO power engine.

All models have the unique Helix threshing unit and separating system. The process requires much less power and significantly increases the output and machine efficiency with perfect straw and grain quality.

In addition, a Fendt Squadra ultra-high density baler will be present for inspection and is expected to attract interest from the biomass sector in particular.

Showgoers will also find a comprehensive selection from the Fendt Vario wheeled tractor line-up, from the popular, multi-role 300 series, (the Fendt 313 received a 'Tractor of the Year' award at the recent EIMA Show in Italy) right up to the range-topping 1000 series. The MT900 tracked machine will also be there and, at the forefront of crop-spraying technology, a Fendt Rogator will add its presence to the occasion.

Fendt said its presence at the NEC demonstrates emphatically that the company is now truly a 'full-line' provider to the UK agricultural industry. Martin Hamer, Fendt's manager for national sales in the UK and Ireland, commented: “Being the largest agricultural machinery show in the UK, we believe that LAMMA creates an excellent shop window where we can promote our business, and, indeed, to the whole agricultural industry across the UK and Ireland.

“The event also has an important role to play in attracting young talent to our industry, people who will go on to become tomorrow's farmers, suppliers, technicians and advisers. We need opportunities such as LAMMA to demonstrate that UK agriculture is an exciting place to work.”

He added that LAMMA's decision to bring the event under cover had one overwhelming advantage. “We will now be able to do everything we need to without the threats of freezing in the January weather, being blown away or washed out! The NEC is a superb venue and one that the event truly deserves.”

Fendt will be in Hall 9, Stand 9.210.