Dealer excellence has been rewarded in the latest round of Claas UK’s annual dealers awards.

Announced at a recent dealer council meeting held at the Claas’ tractor factory in Le Mans, France, these awards recognise dealer performance for both Claas products in general and specifically for tractors.

One ‘Platinum’ and two ‘Gold’ awards were announced for general sales, plus two specific awards for tractor sales were handed out.

The top award was presented to Claas Eastern, which is headquartered at Sleaford, and has a total of seven branches, covering Lincolnshire, Nottinghamshire and Yorkshire.

Two dealers, Hamblys and Rickerby, were presented with Golds. With a total of six and eight branches, respectively, and all of their branches, would have been appraised as part of the overall dealership assessment.

Claas’ tractor sales performance award went to Ashfield and Wilson, a single branch family dealership based in Dungannon, Co Tyrone, Northern Ireland, while the tractor sales growth title went to Riverlea, a family run dealership operating three branches across South Wales.

“This year’s Claas dealer wwards again highlight the professionalism within our dealer network throughout the UK and Ireland,” stated Trevor Tyrrell, Claas UK’s CEO. “That three of our largest multi-branch dealerships in the UK should achieve such high appraisal ratings across the whole of their businesses to win their Platinum and Gold Dealer Excellence Awards is evidence of the commitment these dealers have made in their businesses.

“It is also encouraging to see so many family run dealerships receiving awards, as it reflects the obvious loyalty that these businesses have within their local farming community, and the success that this has brought them.”