Case IH has beefed up its dealership coverage in Scotland with the appointment of Davidson Tractors, in the South-west.
The appointment of Davidson Tractors, based in Dumfries and Galloway, extends the Case IH brand into the region, which was previously an ‘open’ area for the manufacturer.
The Davidson family has been operating since 1964 from Newton Stewart, and had switched to the Case IH franchise after 34 years with Massey Ferguson. Director Graeme Davidson said: “Moving to Case IH represents a new opportunity for our business and we are very excited about the future.
"This is recognised as a premier global brand and since joining the network we have already sold a number of Case IH tractors to our existing customer base and are looking forward to introducing the brand to more customers in 2021.”
Charles Blessley, Marketing Manager at Case IH, added: “We are extremely pleased to be growing the Case IH dealer network into new areas with this new appointment. This is helping us to expand our customer base in all corners of the UK.”
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