Education is key when it comes to rider safety and responsible riding, according to James Dalke, ATV manufacturer, BRP's commercial manager UK and Ireland

The increase in the use of ATVs as workhorse vehicles on farms, due to their versatility and reliability, makes them suitable for multiple jobs and terrains.

Plus, their size and power allow them to reach locations that other vehicles such as tractors or 4x4s may not be able to access to. With this increased usage, it is important that as an industry we educate both new and existing users on the importance of wearing a helmet, even if they are using an ATV for a short journey, said Mr Dalke.

"Ensuring safe and responsible riding should be at the forefront of their mind every time they use an ATV," he argued.

According to a recent study by the University of Aberdeen, there are several underlying factors, ranging from perceptions about helmets and personal barriers, that stop farm workers wearing a helmet when using an ATV on their site.

"At Can-Am, we are aiming to change this mindset through our three-step educational initiatives. The first is through our partnership with EASI, which enables us to offer subsidised training to all Can-Am customers," he pointed out.

"The second is through our global Responsible Rider programme that has been developed to provide users with simple rules that ensure they are conscious of their surroundings and are safe when using an ATV."

These are:

• Always wear the correct personal protective equipment such as a helmet, boots, long sleeve shirt and trousers when out riding.

• Prepare an itinerary before setting off and communicate this to the people close to you (colleagues, friends or family).

• Follow the recommendations for use that are specified by the manufacturer in the operator’s guide as well as on the safety labels placed on the vehicle.

• Follow maintenance instructions as recommended by the manufacturer.

• Inspect the vehicle before use to make sure it is in good working order.

• Take along communication devices and breakdown equipment.

• Be mindful of the animals you come across and do not damage their natural habitat.

Can-Am has also recently introduced an ATV rider safety video, available on the Can-Am off-road YouTube channel at – that demonstrates key safety and vehicle tips users should know before riding an ATV.

The third step for Can-Am is participating in industry-wide initiatives and working with industry bodies such as the All-Terrain Vehicle Industry European Association (ATVEA) through its membership.

"Being a member of ATVEA has enabled us to provide our customers with free interactive eTraining that allows them to learn the fundamentals of ATV riding at their own pace," added Mr Dalke.

* For more information about the responsible rider programme visit