Valtra has nicknamed its high-power Q Series tractor the ‘Beast’, but it has also received an accolade for being something of a design beauty.

It recently won a prestigious Red Dot Award for product design less than six months after it was launched. For a new tractor in a previously unchartered horsepower range, receiving such an award confirmed what a well-designed tractor it is for the marque.

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At 23-305 hp, the Q Series perfectly fits the gap between Valtra’s 155 to 271 hp T Series and the 290-405 hp S Series. In test drives, customers have praised the Q Series’ smooth CVT transmission, manoeuvrability, and high level of visibility for such a big tractor.

To achieve that, careful consideration went in to its design. Industrial design and user experience department lead, Kimmo Wihinen, is adamant that the best tractor experience comes from listening to the customer.

“Customers had been asking for a bigger T Series. We delivered a completely new tractor. Large farms and agricultural contractors need an efficient higher horsepower tractor but with good manoeuvrability and visibility," he said.

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"Everything from the easy access via the aluminium steps, the all-new powerful integrated front work lights, market-leading cab comfort, new roof design, and easy to use, fully integrated technology via the SmartTouch user interface, responds to customer feedback.

"It is all is designed to make the Q Series the most comfortable, and well-equipped tractor of its kind, so we are very happy that the Q Series continued Valtra’s history of winning Red Dot Design Awards.”

Valtra’s previous successes with these included an award for the T Series in 2016, a honourable mention for the N Series in 2017, a win for the A Series in 2018, for the G Series in 2021, and, more recently, a Red Dot Award for the N Series in 2022.