BEATING RURAL crime and in particular the growing threat of quad theft, Suzuki GB says its range of utility ATVs will now come fitted with CESAR - an electronic security identification system developed by leading security specialist, Datatag.

Launching the initiative earlier this year, Suzuki says the system is designed to act as both a deterrent against theft and as a powerful way to recover in the event of a theft.

The system, the official security initiative of the Construction Equipment Association (CEA) and the Agricultural Engineers Association (AEA), is powered by technology from leading security specialists, Datatag, and figures released by the police show an unmarked machine is four times more likely to be stolen.

Using Datatag's state of the art identification technologies including tamper evident warning labels, RFiD transponders, Datadots and forensic DNA, an ATV's true identity cannot be erased thus making it unattractive to potential thieves.

This class-leading technology is backed up by a 24/7 call centre and has already been successful in reducing theft in the motorcycle and power tool markets. George Cheeseman, sales and marketing manager for Suzuki ATV and marine, comments: "We take customer service seriously and, just as we have in the marine sector, we are proud to be the first brand to fit Datatag technology as standard to our range of ATVs in order to protect our customers - the only ATV brand to offer this. Rural crime costs far more than just the cost of the equipment stolen and we are confident that this decision will have far-reaching benefits for owners of new Suzuki ATVs."