SCOTLAND’S MEAT exporters will be flying the flag for Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in Paris next week at one of the world’s most influential food fairs, SIAL Paris.

Ten Scottish exporters are attending the event (October 21-25 ) where Quality Meat Scotland’s stand will highlight the Protected Geographical Indication status of Scotch Beef and Scotch Lamb, and the Specially Selected Pork brand will also be promoted to importers from around the world.

With an exhibition size of over 284,000 m², the French trade fair attracts over 160,000 trade visitors from 194 countries, making it a major event for many of Europe’s most influential buyers.

QMS chief executive Alan Clarke, who is attending the show, said: “Every major meat exporter in the world will be in Paris next week. It is therefore vital that Scotland’s exporters have a strong presence at the show, highlighting what sets Scotch Beef, Scotch Lamb and Specially Selected Pork apart from their competitors in terms of quality and reputation.

“SIAL is a fantastic platform to reinforce and strengthen our key brands and offers exporters from Scotland the opportunity to secure valuable business on the world market.”