WITH FARMING under pressure to deliver both profits and sustainability, the industry will increasingly look to innovative technology that has the capacity to help maximise output and increase efficiency.

Thus this week's CropTec Show, at the East of England Showground, Peterborough, which challenges arable farmers to address production efficiency, innovation and profitability, will be a must-attend event for the sector.

Attending this year will be the Royal Agricultural University's agritech incubation and enterprise hub, Farm491, which aims to inspire the development of technological enterprise for food and farming.

It has been exploring the use of drones and cloud software to enable farmers to know a field’s full potential without having to buy as much fertiliser; and online market places for locally produced meats and vegetables to help consumers develop an understanding and appreciation of where our food comes from, as well as providing a platform for British farmers to supply direct to consumers.

Visit Farm491 on stand 1.46 to learn more about its facilities to support and grow agritech innovation.