HARPER ADAMS student, Bethany Walford, has been given a one-year’s placement opportunity by Staffordshire-based ARM Buildings and Reading-based technology company, Farmex, to help develop their digital sales and marketing operations.

Based at ARM’s Rugeley headquarters, Beth will also progress the companies’ social media presence with the aim of engaging more closely with farmer customers.

Beth is currently studying for a BA Honours Degree in Business Management with Marketing. The joint sponsorship, she believes, will give her an opportunity to focus on her marketing skills while learning hands-on about the British pig industry. Feedback from farmers will be crucial in helping them in a variety of ways.

Outside work, Beth's hobbies include Young Farmers tug o'war.