Lidl shoppers encouraged to get creative with pork

Ms Argo, of Harvieston Farm, Catterline, Stonehaven, joined Quality Meat Scotland’s Specially Selected Pork brand ambassadors at Lidl in Aberdeen to encourage Scottish consumers to expand their repertoire of pork-based family meals. Armed with tasty samples and a range of adventurous recipe leaflets, shoppers were treated to a range of simple and delicious pork dishes inspired by world cuisines from countries including Brazil, Spain and Greece – but with all ingredients available to purchase in their local store.

Supporting QMS's 'Go Places with Pork' marketing campaign, Ms Argo said that the sampling events were a valuable opportunity for farmers to engage with consumers about what goes into putting fresh, tasty Specially Selected Pork on their plates: “Farming is a really rewarding industry and we take great pride in producing Specially Selected Pork – a quality product which is reared, in Scotland, to very high standards of animal husbandry and welfare.”

Marketing manager at QMS, Kirsty Fox, said: “Our store sampling sessions are a really effective way of introducing people to new flavours, techniques and ways of cooking with some of Scotland’s best quality produce.

“Welcoming local farmers along is a great opportunity for shoppers to hear directly from those who dedicate their lives to producing Specially Selected Pork – a brand which is underpinned by high animal welfare and production standards," she continued. “We’d like to encourage shoppers to always look out for the Specially Selected Pork approved by the Scottish SPCA-assured label when purchasing pork, and to visit the Scotch Kitchen website to find a range of healthy and adventurous dishes to try from the comfort of their kitchens.”

Consumers are encouraged to visit www.scotchkitchen.com or Scotch Kitchen on Facebook, Twitter and Instagram to discover a range of quick, easy and delicious recipes and videos.