AHDB'S POPULAR Meat Purchasing Guide (MPG) app has received an upgrade, offering an additional 300 meat cuts to nearly 30,000 users.

The free app, developed for chefs, meat suppliers, buyers, product developers, exporters and importers, launched back in 2013 to allow users to select their desired cuts and email the list direct to their suppliers, making meat ordering quick and easy, whilst also providing new product ideas. With simple images and brief descriptions, the app is easy to use and links to cutting specifications on the AHDB website, to help suppliers provide customers with exactly what they want.

Originally the app featured 450 beef, lamb, mutton, pork and veal cuts, but with the new upgrade, users have 750 cuts to choose from.

Programme lead Dick van Leeuwen explained: “Meat cuts can be somewhat confusing, especially with new cuts being developed, the interchangeability of traditional and modern names, and the challenges language barriers can bring.

“The guide allows us to bring some clarity and more importantly consistency to our industry, not to mention wider understanding and skills development. Plus, bringing technology advances such as the app helps our industry to modernise, making us more resilient.”

The app is part of a wider range of resources such as cost calculators, nutritional guides, menu inspiration and more, available on the AHDB website to all those who work with meat.

Such resources have seen a surge in popularity during the Covid-19 restrictions, in particular the Meat Education Programme. In April, AHDB issued over 9000 new certificates to individuals making the most of the free course.

The app is free of charge and available to download from App Store on Apple devices or Google Play Store on Android devices.