THE PUBLIC are urged to support their local producers this 'Food and Drink Fortnight' in celebration of Scotland's world-class larder and the people behind it.

The annual event – which shines a spotlight on the suppliers, products and people who contribute to Scotland's £15 billion food and drink industry – kicked off on Saturday, September 5, running until Sunday, September 20 and is now in its 11th year.

The 'Local Legends' at the heart of Scotland's supply chain, who have kept the nation fed during the recent pandemic will be the focus of this year's celebrations.

Like many other events across the industry, Food and Drink Fortnight will showcase a virtual online, with Judy Murray the first among a number of well-known celebrities, chefs, restaurants and social media influencers to demonstrate their culinary skills and love for Scottish ingredients to the public.

“In Scotland, we’re so lucky to be blessed with such brilliant ingredients and a vibrant industry full of talented and hard-working people," said Judy Murray. "I’m thrilled to get behind the Scottish Food & Drink Fortnight campaign to celebrate the people and products that make Scotland’s produce the best in the world."

Chief Executive at Scotland Food & Drink, James Withers, added: “Scotland’s food and drink industry has been hard-hit during the Coronavirus pandemic. That’s why it’s more important than ever that we, as consumers, support Scottish producers and buy Scottish products.

“Unlike the previous ten years of the Fortnight, this year things have to be done a little bit differently to keep everyone safe," he continued. "The range of online cook-a-longs, events and other activity is a fantastic way for us all to connect with each other and incredible people and brands that drive the industry.

“As one of Scotland’s most innovative sectors, the entrepreneurial spirit that runs through it has helped many businesses adapt to the challenges faced by Coronavirus. The recovery may be drawn out, but I have no doubt that with such a resilient industry and a public appetite to support local suppliers, that Scottish food and drink will continue to excel.

“Now, more than ever, we’re seeing a real and tangible pride in our food and drink and the Fortnight is a fantastic way for anyone and everyone to get involved.”

Rural Economy Secretary Fergus Ewing highlighted the efforts made by the food and drink industry during the pandemic: “In recent years, the food and drink sector has been one of our strongest economic success stories, particularly for our rural economy. And throughout the COVID-19 pandemic it has stepped up to ensure we all have access good food, often in very challenging circumstances. In these difficult times, we have also seen remarkable resilience, creativity and innovation from the sector," he applauded.

“As we look to the future, it is vital that we continue to support recovery and growth. Working together with industry, we will launch a joint recovery plan to stimulate demand for Scottish products and support businesses to capitalise on new opportunities."

For information on how to get involved with Scottish Food & Drink Fortnight please visit fooddrinkfort.scot