BRITISH PORK was served up to attendees at a special 'Taste of Britain' event in Taiwan on Monday, September 14.

The East-Asian country is a relatively new market for British pork exports but looks likely to become a lucrative market which values all cuts of the carcase.

On Monday, a delegation of chefs, buyers and journalists congregated at the Sherwood Hotel in Taipei for the promotional event organised by AHDB, as part of an ongoing mission to fly the flag for UK pork in Taiwan.

Four chefs were commissioned to cook a range of dishes and delegates had the opportunity to learn more about UK exporters, who created and shared videos showcasing their products.

Due to international travel restrictions as a result of Covid-19, the event was run by the British Chamber of Commerce in the capital city of Taipei and supported by Importers and Exporters Association of Taipei (IEAT) on behalf of AHDB.

AHDB export manager Susan Stewart commented ahead of the event: “We are incredibly grateful that IEAT has agreed to host this event which will allow AHDB to continue flying the flag for UK pork, despite the challenges we currently face due to Covid-19. Although Taiwan is a relatively new market for our pork exports, having gained market access in November 2018, it is an incredibly important region which values the UK’s high food safety and quality of cuts such as collars, offal and shoulders.”