UK Dairy Day is back, and gearing up for a busy day on Wednesday, September, 15, at The International Centre, Telford, with all the usual trade stands, demonstrations, cattle breed shows, and seminars, but with additional Covid safety measures.

The one-day trade event for the dairy industry and farmers is again free to attend and with free car parking, but with additional Covid safety measures in place.

Changes have been made to layouts to avoid crowd build-up in popular areas and there is additional ventilation systems for internal exhibition areas, with an enhanced cleaning regime and waste disposal. Hand sanitisers are available throughout the site.

Practical demonstrations and seminars will return to the event providing an opportunity to hear from the experts and take home great insight and learnings. Leading industry speakers will cover key topics related to farming without subsidies, climate change, market conditions and breeding the right dairy cow.

Dairy cattle shows for all the popular UK breeds will again take place with National Shows for Ayrshire, Brown Swiss and Holstein breeds, and classes for Dairy Shorthorn, Guernsey and Jersey.

UK Dairy Day event director, Sue Cope, revealed: “We have been overwhelmed with positive support and reaction from the industry to make the event happen. The team has already planned and implemented additional measures to safeguard and reassure our exhibitors and visitors. It is unmistakably clear the vaccines are working and the sheer scale of the vaccine roll-out has supported the freedom to enable the event to happen. We can’t wait to welcome everyone back to UK Dairy Day at Telford on Wednesday, September 15.”

Telford town centre surrounded by hotels, restaurants, cinema, ice rink and shopping centre.

Here are the details: 

Address: The International Centre, Telford, Shropshire, TF3 4JH. Sat Nav use TF3 4JH, however, follow the AA road signs and instructions from stewards when you are near to the venue for car parking.

Date: Wednesday 15th September 2021 at The International Centre, Telford, Shropshire, TF3 4JH.

Opening Times: 8.00am to 5.30pm

Wi-Fi: Please refer to the Event Guide and Event Maps for Wi-Fi details

Telford is an urban town with a countryside twist featuring a fantastic shopping centre, a wide range of restaurants and cafes, cinema and ice rink. Nearby us Ironbridge a UNESCO World Heritage site since 1986.


By plane: There are two airports within an hour’s drive – Birmingham (BHX) and East Midlands (EMA). Within a 1.5hrs drive - Manchester (MAN) and Liverpool (LPL).

By road: The International Centre is located off Junction 4 or 5 of the M54, follow AA yellow road signs for UK Dairy Day or brown signs for International Centre

By rail: The venue is a 10-minute walk or from Telford Central Railway Station

Car Parking

There are numerous car parks adjacent to the venue and around the town centre. The recommended car parks are:

  • The Centre Car Park (200) 24hrs
  • P1 Long Stay 1 (969) 6am to midnight
  • P2 Southwater Multi-storey (700 spaces) 24hrs
  • P3 Cinemas & Restaurants (600) 6am to midnight
  • P4 Next/Zara (500 spaces) 6am - 7pm (8pm Thurs)
  • P5 Long Stay 2 (260 spaces) 6am to midnight
  • P6 Long Stay 3 (243 spaces) 6am to midnight
  • P7 Next/Primark (420 spaces) 6am to midnight
  • P8 Debenhams (620 spaces) 6am to midnight

Remember to bring the car park ticket taken at the barrier gate to the event for validation at the UK Dairy Day visitor information desk in the concourse on arrival or departure.