WITH GLASGOW soon to host the United Nations' COP26 climate change summit, the National Farmers Union Scotland has taken the initiative in highlighting the steps that Scottish agriculture is already taking towards net zero carbon emissions.

Via a series of easily shared infographics, the union's #FarmingForTheFuture campaign on social media aims to highlight what the industry is already doing, and its readiness to face the challenges ahead, as it works towards 2045 – the net zero target year set by the Climate Change (Emissions Reduction Targets) (Scotland) Act 2019.

These social media assets will be shared weekly across the union’s Facebook, Twitter and Instagram accounts over the coming months., but have also been made available on the NFUS website and have been emailed along with a social media toolkit to members, who are encouraged to like and share these within their networks.

The #FarmingForTheFuture campaign was led by union CEO Scott Walker, who said: “We all should be rightly proud of the Scottish farming industry. Domestic food production delivers many multiple benefits. The most obvious is high quality food but there is also jobs and environmental benefits from the farming activity that is done in Scotland. Right now there is a big focus on carbon emissions, and this focus on carbon emissions will intensify up to COP26 which is to be held in Glasgow.

“Scottish farming can and will play its part in combatting climate change by cutting emissions and maintaining output. Everyone who works in the industry knows we have a good story to tell, and this suite of material will help get positive messages out there about Scottish farming. This is about promoting good messages about Scottish farming, and I encourage everyone to help share these messages."