A new Responsible Riding Charter has been created to reinforce ATV rider best practice and challenge users to rethink how they approach rider safety.

Launched by BRP, manufacturer of Can-Am off-road vehicles, during Farm Safety Week, the charter has been developed employing the knowledge and experience of its off-road team and designed to help educate UK utility and recreational users through a series of easy to remember tips.

To complement the charter, two safety videos have been released that users can access via the Can-Am off-road YouTube page.

BRP commercial manager UK and Ireland, James Dalke, said: "The new charter we are launching reflects our commitment to educating users on the importance of rider safety. The aim of the charter is to provide users with easy to remember tips and advice that spark conversations about responsible riding, whether at work or at home. These conversations will, in turn, help users ensure they are as safe as they can be when out on the land and riding on trails.”